Independence has its benefits
Ideas don’t come from bureaucracies
Independence allows us to cultivate new ideas and keep the focus squarely on our clients.
Bureaucracies are not known for giving birth to breakthrough ideas. Ideas tend to emerge from freethinkers. Not committees.
Freethinkers shun bureaucratic rules and yearn for flexibility. Ask Lockheed Martin about the legendary innovation borne from their Skunk Works®.
Ask Microsoft®, which used an entirely different approach for the freethinking development of the Xbox®. According to the May 15, 2005 issue of Time Magazine:
“The Xbox project is run by five guys, all Microsoft vice presidents, and one thing they realized early on is that while Microsoft was the right place to get the next Xbox built financially, it was totally wrong for it culturally. So they set up a kind of separate minicompany within Microsoft, insulated from the institutional lameness of its parent.”
The anti publicly traded agency
Agencies used to be independently owned and bureaucracy-free.
Not anymore.
Today, the industry is largely comprised of publicly traded conglomerates with a laser focus on their shareholders.
Independence allows Vivo and the Dudnyk Exchange to cultivate new ideas and keep the focus squarely on our clients.
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