Solutions for

today's market

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Whether it’s a new entrant to a crowded device space or an established player with a market challenge that seems beyond their control, we find the path to success.

We know how to get there because this is where we live.

Boston Scientific

CVForward content marketing

boston-articles

Problem

Cardiovascular service line (CVSL) administrators are becoming the decision-makers in the most crucial department of every health system, but your target audience has always been the clinician. How do you achieve credibility with this new administrative-level audience?

Solution

Find the CVSL pioneers who are creating value-based practices and give them a platform to share their knowledge with peers who are hungry to be at the forefront.

bracco imaging

pre-launch campaign

bracco unbranded

Image is owned by Bracco Diagnostics Inc. Monroe Township, New Jersey

 

Problem

The computed tomography imaging suite is a costly bottleneck that limits throughput and frustrates patients, physicians, and the C-suite alike.

Solution

We created a pre-launch campaign to make customers’ problems top of mind to set the stage for launch.

ZIO® by iRhythm

branded campaign

magazine-mockup-irhythm

Problem

You’re up against a deeply entrenched paradigm and a crowded, high-tech field touting their features and benefits.

Solution

Forget marketing on features; show your customers that you provide what matters most to them and their patients: accelerated care.

B BRAUN

Launch Campaign

bbraun

Problem

Drive awareness of this all-purpose wound disinfectant/cleanser in an oversaturated, poorly differentiated market.

Solution

Refocus it on burn centers who appreciate its true USP: less painful dressing changes.

Lumason®

convention app

60-second-challenge-on-ipad

Problem

A 2-part problem: 1) How do you engage customers at a massive conference? 2) How do you get them to learn about your product?

Solution

Introducing the Think :60 Challenge! We launched this high-intensity app-based game that had customers fighting to beat the high score. It reinforced the brand strategy and taught customers all about the product. Not surprisingly, this app was awarded Gold in the recent DxMA Awards.

Convatec

detail aid

convatec-2-detail-aid-mockup-with-covernbackcover

Problem

Aquacel® Foam Pro had a rare problem: too much good data. Convatec needed to simplify and organize their story so customers saw a clear difference that Aquacel® could deliver.

Solution

New sales materials introduced new creative and a messaging platform that laid out the story so it was not about the product—it was about customer problems and how Convatec could solve them.

Illumina

Launch Campaign

illumina concept

Problem

How do you justify costlier Next Gen Sequencing (NGS) technology to cash-strapped forensic scientists?

Solution

Connect NGS to the resolution of more unsolved crimes by speaking to them with imagery of crime scenes that most often go unsolved.

how can VIVO get you to

success faster?

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