We do all the things you would expect—and a few things
you might not.

What We Do

What sets Vivo apart is how we do it. That is, we help you make the kinds of personalized connections that customers may not expect in technical or complex markets.

We can bring you all the capabilities necessary to achieve this goal. Vivo is a member of the Dudnyk Exchange, a group of wholly owned companies with expertise in interactive marketing, public relations, marketing communications, and pharmaceutical branding.

That means access to best-of-breed specialists with a single account management team. And a seamless experience for you.

Market Intelligence

We do more than just gather and analyze data. We separate the signal from the noise to find what matters most to all your key audiences. We know where to look and what questions to ask to help you uncover critical insights.

Ask yourself: When was the last time your agency interviewed your biggest competitor and uncovered a lethal, soon-to-be-released threat to your hundred million dollar franchise?

Capability sampling:

  • Brand analysis
  • Internal marketing and sales audits
  • Competitive analyses
  • Attitude and awareness studies
  • Concept testing

Strategic Planning

Insight best describes our approach to strategy. We can help you map out market opportunities that are unexploited or unexploitable by your competitors. Whether your brand is decades-old or still on the drawing board, we can build strategies that help your brand find its sweet spot.

Capability sampling:

  • Brand development and positioning
  • Naming architecture development
  • Segmentation strategies
  • Marketing/Marketing communication plans
  • Web strategy

Creative Expression

Our crack creative team can give voice to your brand through whatever channels necessary to best reach the right people. From identity to concept to creative in full throat, we can help your brand reach its full expression at every stage of its life.

Capability sampling:

  • Concept development
  • Corporate and brand identity
  • Naming
  • Off-line media
  • Online media
  • Multimedia
  • Integrated campaigns

Thought Leadership

We can help position you as the authority in your field among customers, industry leaders, and policymakers. We will work with you to develop a mix of strategies to solidify your leadership position and ensure a powerful and consistent message to all your audiences.

Capability sampling:

  • Message mapping
  • Employee relations
  • Analyst relations
  • Media relations
  • Advocacy group/KOL relations

Sales Optimization

A winning marketing strategy delivers where it counts: sales. We know, because we have been there. Through our high-level sales experience, we know what works at every step in the sales process, from prospecting to close. Tap us to build stronger relationships with your sales force and pump up your sales.

Capability sampling:

  • Sales aids
  • Educational programs
  • Videos
  • Animations and eDemos
  • Training programs
  • Tablet PC
  • Sales cycle enhancement
  • Sales planning