Key Takeaways
- Key opinion leaders (KOLs) are your upstream “non-sales force”
- KOLs shape the industry conversation to influence RFPs in your favor
How do medtech companies grow? Not the way they used to. Just adding sales reps to grow revenue is a formula that simply doesn’t work anymore.
That’s because sales reps arrive too late in the customer journey. By the time customers are ready to learn about...
