Solving for the Solvers

solventum | brand Strategy

3M Health Care spun off into a new independent company, Solventum, with a fresh name, mission, and promise. Our work established Solventum’s new identity and market position, while leveraging the credibility of its 3M heritage.

Opportunity

As Solventum launched globally, the brand needed to position itself apart from 3M Health Care and usher in a new era with its brand promise, “We never stop solving for you.”

outcome

An enterprise level integrated marketing campaign driven by a new brand identity, 450+ video and still assets established awareness of the new company mission, promise and strengths across key audiences. 

ASSET LIBRARY

A ballet dancer in a white skirt and black top poses gracefully on pointe under an arched, dimly lit hallway, her form reflecting the poise and strategy needed for a successful product launch or effective brand strategy.
A smiling couple sits at a marble table in a stylish café with greenery overhead, holding hands and enjoying pastries and drinks, their cozy, elegant atmosphere reflecting the thoughtful touches of brand strategy in consumer health marketing.
A nurse in green scrubs and gloves cares for a smiling young patient in a hospital bed, gently checking the patient’s IV—a compassionate moment that highlights the heart of healthcare marketing. Bright light streams through vertical blinds in the background.
A healthcare professional in green scrubs discusses treatment options with a patient in a hospital bed, reflecting the caring approach essential in effective healthcare marketing. Medical supplies are visible in the background.
A doctor in a white coat with a stethoscope talks with a smiling patient sitting on an exam table in a modern medical office, illustrating the importance of strong brand strategy in healthcare marketing.
A doctor in a white coat stands beside a hospital bed, gently holding the hand of a patient under a blue blanket. Medical equipment—essential tools in pharma marketing—are visible as the patient rests, IV in arm.
A male doctor in a white coat talks to a woman holding a smartphone as they walk together in a modern office hallway, discussing healthcare marketing strategies amid wooden walls and glass panels.
A man holding a beaker with yellow liquid, symbolizing innovation in medtech marketing and breakthrough advancements in healthcare.
A dentist wearing a mask, face shield, and gloves prepares to give an injection to a patient in a modern clinic, highlighting the importance of healthcare marketing in promoting safe and advanced dental care.

view more case studies

A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Adult helping a child stretch melted cheese while cooking together in a kitchen.
Souvenaid

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