EXPERTISE MATTERS

COVID-19, value based care, and digital tools are causing customer behavior to shift—rapidly. For medtech marketing that doesn’t get left behind, you need an agency team that stays ahead. Want proof that they know their shift?
Read for yourself here.

  • Tom Dudnyk President

    Tom Dudnyk

    President
    Forbe - Agency Council

    Tom is a force of constructive disruption.

    For over a decade, he was a top sales rep for companies like Stryker, Bayer Diagnostics, and Cerner. With that perspective, he founded VIVO Agency, a unique group dedicated to transforming how HealthTech products are marketed.

    Tom is a relentless visionary and sees today’s market as a historic opportunity for companies that are ready to reach for it.

    Ask our clients. Philips, Roche, and Boston Scientific are just a few of the companies that have grown as a result of Tom’s leadership, and new and bold strategic insights.

  • Shannon Mathews Senior Vice President, Operations

    Shannon Mathews

    Senior Vice President, Operations

    Shannon guides the ‘operation’ in Operations

    With over 15 years of experience in the healthcare, tech, and public accounting sectors, Shannon knows what makes companies excel. Her leadership brings tenacity and passion to VIVO, encouraging excellence and accountability across the agency. Shannon’s inventive thinking around process, collaboration, and administration keeps VIVO ahead of the curve – and prioritizes quality in everything we do.

    Beyond her work at VIVO, Shannon advises various local tech start-ups and runs a non-profit for middle school girls in STEM. And, if you’re lucky, you might catch her on ESPN, officiating NCAA Women’s Division I college basketball!

  • Teresa Sánchez Director, Strategy and Research

    Teresa Sánchez

    Director, Strategy and Research

    Teresa is where the voice of the customer meets strategy.

    When you need to figure out the best way to change customer behaviors and beat the competition, Teresa is your secret weapon. With 20+ years of marketing and research experience, she leads our team of strategists and researchers to bring clients fresh, relevant customer insights and bold strategies to grow their impact.

    Teresa has been on the front lines of HealthTech for more than a decade, nurturing powerhouse brands and startups alike. She’s conducted market research across the globe — with payers, providers, and patients — and she and her team know how to unlock new ways to motivate people to buy products, change care protocols, and adhere to therapies. Teresa brings the big guns.

  • Jonathan Sauer Creative Director

    Jonathan Sauer

    Creative Director

    Jonathan brings the kind of creative you can’t ask for, but is exactly what you need.

    Jonathan is known to be the best partner for Pictionary because of his cleverness and quick wit. He sees the simplest, clearest, most meaningful story—and brings it to life exquisitely. It’s no surprise he’s been the creative force behind game-changing global brands.

    A veteran creative leader from Cline Davis and Mann and the Omnicom Healthcare Network, Jonathan has led countless launches—from transformative diagnostics, to visionary care pathways, to the first ever drug for binge eating disorder. He also helped create and manage the biggest content marketing program in the HealthTech space.

    Jonathan has a knack for shaking up markets and creating demand for the next generation of care.

  • Steve Clark Director of Client Services

    Steve Clark

    Director of Client Services

    Steve thrives on building strong client relationships and doing what is right for his customers.

    A strong leader with a customer-focused approach, Steve cultivates enduring relationships by making sure his clients’ needs are always met.

    A medical device marketing veteran, Steve has led account teams at a Publicis agency, and he has worked on the client side. His broad experience in agency arenas and corporate marketing provides a deep understanding of the HealthTech industry and what it takes to build successful partnerships with clients.

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