Our values

& leadership team

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When you work with us, you get decades of combined healthcare marketing and strategic experience focused on your particular challenges. Backed by dozens of the most talented professionals in the industry, our passionate senior leadership team is directly involved in your business.

meet the


  • Tom Dudnyk President

    Tom Dudnyk


    Tom is a force of constructive disruption.

    For over a decade, he was a top sales rep for companies like Stryker, Bayer Diagnostics, and Cerner. With that perspective, he founded VIVO Agency, a unique group dedicated to transforming how devices, diagnostics, and health IT are marketed.

    Tom is a relentless visionary and sees today’s market as a historic opportunity for those companies that are ready to reach for it. Whether it’s his client’s business or individual career, Tom has a vision for success.

    Ask our clients from companies like Philips, Roche, and Boston Scientific. These are just a few Tom helped find new and bold ways to grow through leadership and strategic insight.

  • Kristin Keller Executive Vice President

    Kristin Keller

    Executive Vice President

    Kristin is a seasoned agency leader who drives strategic, creative, and operational excellence across the entire VIVO team.

    Internally, Kristin continually drives the strategic and creative product at VIVO to ensure that we are always exceeding expectations; externally, she creates client partnerships built on honesty, collaboration, and mutual respect.

    From building a digital agency from the ground up to her former role as Head of Strategic Services at a Publicis agency, Kristin brings a wealth of invaluable experience to VIVO and all our clients.

  • Teresa Sánchez Director, Strategy and Research

    Teresa Sánchez

    Director, Strategy and Research

    Teresa is where the voice of the customer meets strategy.

    When you need to figure out the best way to change customer behaviors and beat the competition, Teresa is your secret weapon. With 20+ years of marketing and research experience, she leads our team of strategists and researchers to bring clients fresh, relevant customer insights and bold strategies to grow their impact.

    The BIG differentiator for her is that she has been on the front lines of the health tech field for over a decade, helping powerhouse brands and start-ups alike and conducting market research across the globe with payers, providers, and patients. She and her team unlock new ways of motivating people to buy products, to change care protocols, and to adhere to therapies. Now you’ve got the big guns.


  • Mike Nuckols Creative Director

    Mike Nuckols

    Creative Director

    Mike is a nonstop source of creativity and enthusiasm.

    Is your device stuck with a complex, convoluted mix of information? Mike can turn it into a simple, compelling story that makes your customers take notice. Is your diagnostic facing a crowded market with a me-too value proposition? Mike and his creative team will give your product a voice and identity that captivate and motivate.

    A veteran creative leader from Cline Davis and Mann and the Omnicom Healthcare Network, there is literally no one that can cut through the complexity and see a story where none existed better than Mike. Where others see today’s device and diagnostic market as a challenge, Mike sees opportunity to break new ground—and he leads his creative team to do that every day.

  • Jeff St. Onge Group Account Director

    Jeff St. Onge

    Group Account Director

    From transformational strategic guidance to crucial everyday tactics, Jeff has you covered.

    He gets the right answers by asking the right questions and ensures the team delivers meaningful and measurable solutions for your business.

    Jeff has led agency teams at Havas Digital and worked on the client side at Pfizer. After experiencing the challenges of marketing from both the client and agency sides, delivering the highest quality work with flawless execution is priority #1 for Jeff.

  • Steve Clark Group Account Director

    Steve Clark

    Group Account Director

    Steve thrives on building strong client relationships and doing what is right for his customers.

    He is a fearless leader who makes sure his client’s needs are met, and preaches a customer-focused approach that allows him to build long-lasting relationships like nobody else.

    A seasoned veteran in his field, Steve has led account teams at a Publicis agency and has also worked on the client side. With a wide range of experience in both the corporate marketing and agency arenas, Steve knows the ins and outs of this industry and is an expert when partnering with clients to build successful engagements.

our values

in action

vivo values get it done
vivo values get it done
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