Key Takeaways
- Sales maps give reps step-by-step guidance
- Sales maps enable reliable sales forecasting
It isn’t easy being a medtech sales rep. Each day, they face an increasingly complex set of challenges to building relationships with customers and closing sales:
- More competitors and competitive messaging
- Longer sales processes
- Less face-to-face time with customer
- Multi-disciplinary selection committees
- Vendor standardization
- Sales training that focuses on products instead of customers
- Inaccurate forecasting
