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Be Honest: Are You an Innovator or Imitator?

Jared Usrey

Key Takeaways

  • True innovations in medtech change how healthcare is delivered
  • Imitator products drive improvement in healthcare delivery
  • Most new medtech products are imitations, not innovations
  • Your go-to market strategy depends on knowing if you are an innovator or an imitator

We hear a lot about “breakthroughs” in healthcare. Every new product promises to be an innovation that will change how physicians work, improve the lives of patients, and enrich...

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