We take thought leadership seriously at VIVO. Here is a look at ways we are helping define the future of the device, diagnostics, and health IT industry.


By Tom Dudnyk, President - October 2018

Three Strategies to Avoid Medical Device Commoditization

MedTech Strategist published this feature article that is a must-read for any device, diagnostics, or health IT marketer. It features three forward-thinking strategies for medtech companies to create greater value and ward off commoditization.

“Value-based care demands medtech companies transform the pathways, not just the products.”

By Jeff St. Onge, Group Account Director - June 2018

Digital Dream Projects

PM360 asked marketing leaders to describe their most cutting-edge digital projects. Group Account Director, Jeff St. Onge, paints a picture of how Augmented Reality brought knee replacement surgery to life.

Featuring Evann Rodgers, PhD, Scientific Strategist - May 2018

Engaging with HCPs on their Terms

PM360 asked, how can healthcare marketers effectively engage physicians? The answer is different for healthtech marketers than for pharmaceutical marketers.

By Teresa Sánchez, Director, Strategy and Research - March 2018

Why Vision is Important to Commercial Success

As device and diagnostics companies look to the future, two critical areas will be essential to longer-term clinical success.

“Crafting a long-term commercial vision means: 1) mapping a vision to leverage data for better disease prevention and management, and 2) continually uncovering C-suite pain points and partnering with them to develop new business models and solutions, as they navigate and evolve their health systems to deliver truly integrated care.”

Featuring Teresa Sánchez, Director, Strategy and Research - February 2018

Big Predictions for Big Data

MM&M wanted to publish “big digital predictions from agency gurus”—and they sought out our Director of Strategy and Research. How will big data affect your market? Don’t miss this peek into the future.