Healthcare providers have resisted the call to lead the value-based care movement. In 2019, the energy they are expending to resist change gets replaced by the energy to lead it. Why? They realize that the medical disciplines and business models that support them are no longer financially viable. The result?
To predict how 2019 could unfold, MD+DI looked back over 2018’s progress. MD+DI checked in with a few healthcare and medtech experts for their perspectives.
PM360 asked 12 experts in the field to look forward and imagine, based on current trends, what marketers and marketing will look like in five to 10 years.
With technology moving at breakneck speed and payers continuing to push value-based care, here are a few thoughts on what medtech should expect next year.
MedTech Strategist published this feature article that is a must-read for any device, diagnostics, or health IT marketer. It features three forward-thinking strategies for medtech companies to create greater value and ward off commoditization.
“Value-based care demands medtech companies transform the pathways, not just the products.”
PM360 asked marketing leaders to describe their most cutting-edge digital projects. Group Account Director, Jeff St. Onge, paints a picture of how Augmented Reality brought knee replacement surgery to life.
PM360 asked, how can healthcare marketers effectively engage physicians? The answer is different for healthtech marketers than for pharmaceutical marketers.
