PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Mike Nuckols as one of the 2019 PM360 ELITE 100. Now in its fifth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today. Mike is one of only three Creative Directors named among the ELITE 100.
We take thought leadership seriously at VIVO. Here is a look at ways we are helping define the future of the health tech industry.
Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement.
The biggest story that is not being told is that HealthTech companies are transforming themselves in ways that more closely resemble wholesale reinvention. From product development, to sales and organizational models, more internally focused disruption is taking place than ever before.
Healthcare providers have resisted the call to lead the value-based care movement. In 2019, the energy they are expending to resist change gets replaced by the energy to lead it. Why? They realize that the medical disciplines and business models that support them are no longer financially viable. The result?
STATInsights recognized as one of the most innovative services of the year from the life sciences industry.