We take thought leadership seriously at VIVO. Here is a look at ways we are helping define the future of the health tech industry.


By Tom Dudnyk, President– January 17th, 2019

The Radical Redesign of Healthcare Begins

Healthcare providers have resisted the call to lead the value-based care movement. In 2019, the energy they are expending to resist change gets replaced by the energy to lead it. Why? They realize that the medical disciplines and business models that support them are no longer financially viable. The result?

By Tom Dudnyk, President– December 31st, 2019

What Will 2019 Bring for Medtech?

To predict how 2019 could unfold, MD+DI looked back over 2018’s progress. MD+DI checked in with a few healthcare and medtech experts for their perspectives.

By Tom Dudnyk, President - October 2018

Three Strategies to Avoid Medical Device Commoditization

MedTech Strategist published this feature article that is a must-read for any device, diagnostics, or health IT marketer. It features three forward-thinking strategies for medtech companies to create greater value and ward off commoditization.

“Value-based care demands medtech companies transform the pathways, not just the products.”

By Jeff St. Onge, Group Account Director - June 2018

Digital Dream Projects

PM360 asked marketing leaders to describe their most cutting-edge digital projects. Group Account Director, Jeff St. Onge, paints a picture of how Augmented Reality brought knee replacement surgery to life.

Featuring Evann Rodgers, PhD, Scientific Strategist - May 2018

Engaging with HCPs on their Terms

PM360 asked, how can healthcare marketers effectively engage physicians? The answer is different for healthtech marketers than for pharmaceutical marketers.