Marketers and consultants across biopharma, med-tech and agency recall the marketing milestones that defined the past year.
Successful health tech companies will be those that transform data into timely care interventions and better patient outcomes.
Unlike their medtech and biopharma counterparts, early-stage healthcare technology companies have marketable products. But their lack of marketing savvy is holding them back.
VIVO Agency’s work with Boston Scientific shortlisted for an MM&M Award–Use of Relationship Marketing
VIVO Agency and Boston Scientific’s collaboration on CVForward, a content marketing campaign, was shortlisted for an MM&M Award–Use of Relationship Marketing. Winners will be announced on October 10th, 2019 at MM&M’s annual 2019 Awards event.
VIVO Agency’s 2018 was defined by the larger transformation of healthcare technology. And because the agency’s presence in the sector — it specializes in devices, diagnostics and health IT products — it is very much along for the ride.
MM&M has announced the shortlist for awards scheduled to be presented at “A Night Out with MM&M,” the inaugural event celebrating the brand’s annual Agency 100 issue. VIVO Agency has been named a finalist for the “MedTech Medalist” award. This distinction goes to the agency whose client roster is stacked with the deepest mix of accounts in the medical device sector, from chronic or acute care to diagnostics.
PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Mike Nuckols as one of the 2019 PM360 ELITE 100. Now in its fifth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today. Mike is one of only three Creative Directors named among the ELITE 100.