By Tom Dudnyk, President - December 2018
With technology moving at breakneck speed and payers continuing to push value-based care, here are a few thoughts on what medtech should expect next year.
By Tom Dudnyk, President - October 2018
MedTech Strategist published this feature article that is a must-read for any device, diagnostics, or health IT marketer. It features three forward-thinking strategies for medtech companies to create greater value and ward off commoditization.
“Value-based care demands medtech companies transform the pathways, not just the products.”
By Jeff St. Onge, Group Account Director - June 2018
PM360 asked marketing leaders to describe their most cutting-edge digital projects. Group Account Director, Jeff St. Onge, paints a picture of how Augmented Reality brought knee replacement surgery to life.
Featuring Evann Rodgers, PhD, Scientific Strategist - May 2018
PM360 asked, how can healthcare marketers effectively engage physicians? The answer is different for healthtech marketers than for pharmaceutical marketers.
By Teresa Sánchez, Director, Strategy and Research - March 2018
As device and diagnostics companies look to the future, two critical areas will be essential to longer-term clinical success.
“Crafting a long-term commercial vision means: 1) mapping a vision to leverage data for better disease prevention and management, and 2) continually uncovering C-suite pain points and partnering with them to develop new business models and solutions, as they navigate and evolve their health systems to deliver truly integrated care.”
Featuring Teresa Sánchez, Director, Strategy and Research - February 2018
MM&M wanted to publish “big digital predictions from agency gurus”—and they sought out our Director of Strategy and Research. How will big data affect your market? Don’t miss this peek into the future.
