We take thought leadership seriously at VIVO. Here is a look at ways we are helping define the future of the health tech industry.


Mike Nuckols, Creative Director - May, 16th 2019

ELITE 2019 Creative Director Mike Nuckols of VIVO Agency

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Mike Nuckols as one of the 2019 PM360 ELITE 100. Now in its fifth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today. Mike is one of only three Creative Directors named among the ELITE 100.

By Tom Dudnyk, President– April 11th, 2019

HealthTech transformation requires you to transform your marketing

The biggest story that is not being told is that HealthTech companies are transforming themselves in ways that more closely resemble wholesale reinvention. From product development, to sales and organizational models, more internally focused disruption is taking place than ever before.

By Tom Dudnyk, President– January 17th, 2019

The Radical Redesign of Healthcare Begins

Healthcare providers have resisted the call to lead the value-based care movement. In 2019, the energy they are expending to resist change gets replaced by the energy to lead it. Why? They realize that the medical disciplines and business models that support them are no longer financially viable. The result?

By Tom Dudnyk, President– December 31st, 2019

What Will 2019 Bring for Medtech?

To predict how 2019 could unfold, MD+DI looked back over 2018’s progress. MD+DI checked in with a few healthcare and medtech experts for their perspectives.