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PREVENA RESTOR Incision Management System
Launch Campaign
Problem
How do you credibly introduce a new soft tissue healing therapy for breast reconstruction that costs 10x more than the standard of care?
Solution
Shift the focus from the product itself to the people it impacts. Breast cancer patients are on a difficult journey, and they need emotional healing on top of physical treatment. Appeal to the plastic surgeon’s desire to heal more than just a patient’s physical wounds.
Boston Scientific
CVForward content marketing
Problem
Cardiovascular service line (CVSL) administrators are becoming the decision-makers in the most crucial department of every health system, but your target audience has always been the clinician. How do you achieve credibility with this new administrative-level audience?
Solution
Find the CVSL pioneers who are creating value-based practices and give them a platform to share their knowledge with peers who are hungry to be at the forefront.
bracco imaging
pre-launch campaign
Image is owned by Bracco Diagnostics Inc. Monroe Township, New Jersey
Problem
The computed tomography imaging suite is a costly bottleneck that limits throughput and frustrates patients, physicians, and the C-suite alike.
Solution
We created a pre-launch campaign to make customers’ problems top-of-mind to set the stage for launch.
eNeura
moa video
Problem
Consumers who suffer from migraines had almost no awareness of a unique solution called eNeura.
Solution
We executed a full re-launch across digital channels to create awareness, educate consumers, overcome potential objections, and lead consumers to a treatment option.
ZIO® by iRhythm
branded campaign
Problem
You’re up against a deeply entrenched paradigm and a crowded, high-tech field touting their features and benefits.
Solution
Forget marketing on features; show your customers that you provide what matters most to them and their patients: accelerated care.
B BRAUN
Launch Campaign
Problem
Drive awareness of this all-purpose wound disinfectant/cleanser in an oversaturated, poorly differentiated market.
Solution
Refocus it on burn centers who appreciate its true USP: less painful dressing changes.
Lumason®
convention app
Problem
A 2-part problem: 1) How do you engage customers at a massive conference? 2) How do you get them to learn about your product?
Solution
Introducing the Think :60 Challenge! We launched this high-intensity app-based game that had customers fighting to beat the high score. It reinforced the brand strategy and taught customers all about the product. Not surprisingly, this app was awarded Gold in the recent DxMA Awards.
Convatec
detail aid
Problem
Aquacel® Foam Pro had a rare problem: too much good data. Convatec needed to simplify and organize their story so customers saw a clear difference that Aquacel® could deliver.
Solution
New sales materials introduced new creative and a messaging platform that laid out the story so it was not about the product—it was about customer problems and how Convatec could solve them.
Illumina
Launch Campaign
Problem
How do you justify costlier Next Gen Sequencing (NGS) technology to cash-strapped forensic scientists?
Solution
Connect NGS to the resolution of more unsolved crimes by speaking to them with imagery of crime scenes that most often go unsolved.
