DRIVING MEDTECH

MARKETING FORWARD

PREVENA RESTOR Incision Management System

Launch Campaign

prevena_bellaform

Problem

How do you market a new soft tissue medical device for breast reconstruction that costs 10x more than the standard of care?

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Solution

Shift the focus from the medical device to the people it impacts. Appeal to the plastic surgeon’s desire to heal more than just a patient’s physical wounds, but their mental ones too.

Boston Scientific

CVForward content marketing

Content marketing with Boston Scientific

Problem

You’ve always marketed medical devices to clinicians. So how do you market your company brand to the increasingly powerful non-clinical decision-maker?

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Solution

Promote the most pioneering CV administrators to their peers by showcasing their best practices with weekly articles, infographics, and videos.

bracco imaging

pre-launch campaign

Bracco unbranded campaign

Image is owned by Bracco Diagnostics Inc. Monroe Township, New Jersey

Problem

How do you market a medical device against a competitor who commands 80% market share?

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Solution

We created massive pre-launch demand with an unbranded marketing campaign that illuminated the incumbent’s limitations. Customers were motivated to fix the problem and make the switch.

eNeura

moa video

Problem

Consumers who suffer from migraines had almost no awareness of a unique solution called eNeura.

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Solution

We executed a full re-launch across digital channels to create awareness, educate consumers, overcome potential objections, and lead consumers to a treatment option.

ZIO® by iRhythm

branded campaign

iRhythm magazine

Problem

MedTech marketing can be all about the tech. For this breakthrough launch, we wanted to go beyond the device and the AI to what they uniquely enable for patients.

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Solution

Forget marketing MedTech features. Show your customers that your medical device provides what matters most to them and their patients: accelerated care.

B BRAUN

Launch Campaign

B Braun sales tool

Problem

How do you drive awareness of this all-purpose medical device in an oversaturated, poorly differentiated wound care market?

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Solution

Refocus it on burn centers and their nurses who see its transformative ability to make dressing changes less painful.

Lumason®

convention app

Lumason app

Problem

How do you engage customers with pharmaceutical marketing at a massive conference?

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Solution

Introducing the Think :60 Challenge! We launched a high-intensity app-based game that had customers fighting to beat the highest score.

Convatec

detail aid

ConvaTec sales tool

Problem

Aquacel Foam Pro had a rare medical device marketing problem: too much good data. Convatec needed to simplify and organize their story so customers saw a clear benefit that Aquacel could deliver.

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Solution

New sales materials introduced new creative and a messaging platform that laid out the story so it was not about the product—it was about customer problems and how Convatec could solve them.

Illumina

Launch Campaign

illumina ad

Problem

How do you justify costlier Next Gen Sequencing (NGS) technology to cash-strapped forensic scientists?

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Solution

Connect NGS to the resolution of more unsolved crimes by speaking to them with imagery of crime scenes that most often go unsolved.

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