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Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.
40-year veteran nurse with CLL shares how she discovered her cancer diagnosis by reading her own chart, highlighting critical gaps in healthcare communication.
A rural Nevada oncology NP shares insights on treatment challenges, community support systems, and the evolving landscape of cancer care in underserved areas with limited resources.
Cardiovascular disease in women is a MedTech market opportunity.
Veteran rural pediatrician shares harsh realities of declining reimbursements, missed diagnoses, and systemic failures threatening pediatric care quality.
A 30-year-old’s unexpected battle with heart failure and remarkable recovery journey. Read the inspiring story of resilience, hope, and lessons learned.
A San Francisco cardiologist shares insights on patient resistance to cardiac procedures, health disparities in urban settings, and why prevention remains superior to treatment.
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