Teresa SánchezDirector, Strategy and Research

Teresa is where the voice of the customer meets strategy.

When you need to figure out the best way to change customer behaviors and beat the competition, Teresa is your secret weapon. With 20+ years of marketing and research experience, she leads our team of strategists and researchers to bring clients fresh, relevant customer insights and bold strategies to grow their impact.

Teresa has been on the front lines of HealthTech for more than a decade, nurturing powerhouse brands and startups alike. She’s conducted market research across the globe — with payers, providers, and patients — and she and her team know how to unlock new ways to motivate people to buy products, change care protocols, and adhere to therapies. Teresa brings the big guns.

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