How to cause a scene

Flyrcado | Rapid Product Launch

GE Flyrcado was a new radiotracer for cardiac MPI that had too many benefits to communicate, and the industry’s biggest launch event was only six weeks away. 

A large crowd gathers at the GE HealthCare Cardiology Solutions booth, where excitement builds around a new cardiac PET radiotracer launch. Attendees face the stage, surrounded by displays and banners in the spacious, well-lit exhibition hall.

Opportunity

Most radiotracers focus on their technical performance or operational benefits in an effort to compete, overlooking their benefit to society. Flyrcado had the opportunity to not just be a better radiotracer, but to fundamentally change Cardiac PET.

outcome

By positioning Flyrcado as the innovation that would finally bring cardiac PET to more people and aligning that message with KOLs, booth, and materials at launch, GE Healthcare had a booth so packed at ACC that trade show officials attempted to clear the aisles.

SCENE-STEALING BOOTH and CAMPAIGN ASSETS

A large display panel highlights a FLYRCADO advertisement, featuring GE HealthCare’s first new cardiac PET radiotracer in 20 years—a product launch that showcases innovative medtech marketing. Booth info and a blue-orange abstract design are included.
A smartphone displays a LinkedIn post from GE Healthcare about FLYRCADE, highlighting its recent cardiac PET radiotracer launch with a colorful graphic. The post features likes, comments, and a Learn More button.
A promotional tablet screen shows a smiling woman with long braids on the right and information about FLYRCADO, a cardiac PET radiotracer launch for scans, with features and benefits listed on the left. The GE HealthCare logo appears at the bottom.
A tablet screen displays a GE HealthCare flyer about Flyrcado, a cardiac PET imaging product. On the right, a healthcare worker prepares a patient for a scan; on the left, text highlights Flyrcado’s radiotracer launch and key benefits.
A tablet screen displays a medical flyer comparing cardiac PET MPI with SPECT imaging. The flyer features colorful heart scan images, text highlighting the benefits of cardiac PET, and GE Healthcare and Flyrcado branding.

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A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
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