Heart Failure Has No Heart

Joe Beretta heart foundation | Brand Strategy

Heart failure is relentless—it doesn’t care who you are or what you love. Through bold branding and the “Heart Failure Has No Heart” campaign, we brought this reality to light, rallying support for those who need it most.
A flat lay of several brochure pages featuring modern design elements, text about a heart foundation, pharma marketing tips, typography samples, color ratios, photos of smiling elderly people, and branding guidelines on a green background.
Logo for the Joe Beretta Heart Foundation with two overlapping heart shapes, one dark blue and one light green, next to the foundations name in dark text—ideal for healthcare marketing and brand strategy initiatives.
Logo for the Joe Beretta Heart Foundation with two overlapping heart shapes in green and yellow, and the foundations name in bold white text, reflecting a focus on brand strategy within healthcare marketing.

Opportunity

Heart failure is relentless—it doesn’t discriminate or show mercy, yet its impact remains largely unseen. The Joe Beretta Heart Foundation needed a powerful brand and campaign to expose this reality, ignite empathy, and drive donor support.

outcome

We made heart failure impossible to ignore. The new branding and campaign’s emotional storytelling heightened awareness, deepened engagement, and inspired action to support those battling heart failure.

BRAND IDENTITY

A man in work clothes and safety glasses bends over machinery in a workshop. Overlaid text reads, Heart failure doesn’t care if rent is due. Logo and contact info for the Joe Beretta Heart Foundation showcase impactful healthcare marketing.

HEART FAILURE HAS NO HEART.

It doesn’t care if you’re young, a parent, or just landed your dream job.

It doesn’t care about your plans, your dreams, or the impact it has on you and your loved ones.

Every 30 seconds heart failure strikes—and it doesn’t care who.

It steals your energy, your strength, even your ability to breathe. Soon, the world feels smaller, and everyday tasks become monumental.

By donating to the Joe Beretta Heart Foundation, you can help support those affected by heart failure, and equip them with the care and resources they need to confront their condition.

SOCIAL MEDIA

A smartphone displays an Instagram post from the Joe Beretta Heart Foundation showing an older person hiking, with the text “Heart failure doesn’t care if you want to keep moving.” Nearby images highlight their heart failure awareness campaign.

view more case studies

A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Adult helping a child stretch melted cheese while cooking together in a kitchen.
Souvenaid

 Back to top