Starving for Connection

Souvenaid | Product launch

VIVO launched Souvenaid by Nutricia, the first supplement designed to strengthen brain synapses and support memory. Memory connects us to the people, places, and things that matter most. Our “Connections Matter” campaign highlighted the vital role of both personal and neural connections.

Opportunity

Change the way the world thinks about memory loss by offering a scientifically credible solution for adults ages 50+.

outcome

Developed a creative platform that worked across television and digital engagements to engage audiences and illustrate the critical role of synapse health.

LIFESTYLE shoot

A collage shows four adults in a home: two women chat at a kitchen counter, a woman with a purse checks her watch, a woman writes in a notebook on a couch, and a man stands holding eyeglasses—perfect for illustrating consumer health marketing.

Product Photography

A glass of milk sits next to two fresh strawberries and a box of Souvenaid strawberry drink supplement, illustrating consumer health marketing against a pink background.
Three hands, each holding a green box of Souvenaid nutritional supplement, are shown against a plain light background—a dynamic visual for consumer health marketing and effective product launch campaigns. The boxes feature a brain graphic and “Cappuccino” or “Vanilla.”.
A hand holds a glass of a creamy drink next to a Souvenaid supplement box on a marble surface. Text reads, Backed by 20 years of research. Sunlight and greenery blur behind—a snapshot of effective consumer health marketing.

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Adult helping a child stretch melted cheese while cooking together in a kitchen.
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