Reinventing the
value of the lab

roche | Sales optimization

VIVO partnered with Roche to bring together industry leaders for a full-day roundtable to discuss and debate the biggest challenges in the lab today, and how to fix them. We transformed their insights into exclusive content, brought to life by a thought leadership campaign.

Four tablet screens display a digital publication on analytical diagnostics and pathology, featuring text, graphs, headshots, and articles about market shaping and brand strategy in a clean, modern layout.

Opportunity

Empower lab leaders to shift their operating models to be a value creator for their system versus a cost center.

outcome

We identified some of the most forward-thinking, accomplished stakeholders in laboratory medicine and leveraged their insights into exclusive content.

A collage of four images shows a TV studio: a person adjusting a guest’s makeup, a panel discussion at a blue-draped table, a camera filming a debate, and people preparing under bright studio lights—capturing the energy of pharma marketing.
A person uses a tablet displaying a webpage with a black-and-white photo of two men in suits discussing market shaping strategies. One man points at the screen, and the page features blue and white accents with text.

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A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Souvenaid Header
Souvenaid

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