A megaphone and an open mouth illustrated in black and white appear on a split red and white background with a black dividing line, symbolizing communication—ideal for conveying bold healthcare branding strategies.

Product Launches

Sell the problem first

No one cares about your product until they see the problem it solves, nor are they willing to champion it with their peers.

We help you find and market the problem you uniquely solve. Helping you connect with providers and create momentum.

Our approach to product launches

1

What is the situation?

We help your team discover and align on the unique market dynamics affecting your customers and your product.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.
2

HOW DO WE WIN?

Based on your unique situation, we provide strategic options that allow you to choose the best path forward for your product launch.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.

3

What do we say?

We’ll bring your strategy to life with creative concepting and messaging designed to make the best argument—clinically, operationally, and emotionally—for your offerings.

A minimalist triangle, perfect for medtech marketing, is divided vertically: light pink left, light gray right, with a small black rectangular notch at its base. The background is sleek black.
4

How do we execute?

Step by step, we help you build demand for your product before, during and after launch, while measuring and optimizing your impact.

Simple illustration of a tent with a black entrance, the left side shaded pink and the right side shaded gray, set against a black background—perfect for conveying bold brand strategy or medtech marketing concepts.

view more case studies

A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Souvenaid Header
Souvenaid

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tools for healthcare’s game changers

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