Market Shaping

Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.

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A woman walks confidently past a large, shattered black wagon wheel with pieces flying, set against a bold red background—symbolizing the dynamic energy of a MedTech product pre-launch.

Conquer the Pre-Launch Phase: How to Find (and Own) Problems You Can Uniquely Solve

September 5, 2025

You’ve been here before. Your product development team spent years perfecting the technology. Your marketing team spent months developing marketing plans and collateral. You trained

A person holding a red broken heart puzzle piece, with two hands reaching toward it, set against a red background with black heartbeat lines—symbolizing the impact of cardiovascular disease in women.

It’s Different for Women

August 1, 2025

Cardiovascular disease in women is a MedTech market opportunity.

Two hands emerge from holes in a red surface, holding binoculars. In the background, vertical bars of varying heights form a grayscale pattern—a striking visual for themes like market shaping or sales optimization in healthcare marketing.

Hospital Data Explorer

April 21, 2024

A tool for marketers to uncover hospital trends

Why Your Product Launch Needs a Pre-Launch Campaign

March 21, 2024

Build momentum before your product hits the market

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Market Shaping

register for VIVO Pro

Conquer the Pre-Launch Phase: How to Find (and Own) Problems You Can Uniquely Solve

It’s Different for Women

Hospital Data Explorer

Why Your Product Launch Needs a Pre-Launch Campaign

Filter by topic

Filter by type

Stay updated

GAME ON.