product development

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Four people walk in a line across a black-and-white checkered path against a dotted background, evoking the strategy of competitor wargaming. The path’s last squares are highlighted in red as the final person steps forward.

Why Being Surprised by Competitors Is the Most Expensive Mistake You Can Make

January 29, 2026

“The real risk isn’t losing to competitors. It’s being surprised by them.” Most teams don’t lose because competitors are smarter. They lose because competitors move

Developing a New Product? First, Develop Your Value Prop

March 21, 2024

Why value props fail when built too late

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product development

register for VIVO Pro

Why Being Surprised by Competitors Is the Most Expensive Mistake You Can Make

Developing a New Product? First, Develop Your Value Prop

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Filter by type

Stay updated

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