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Insights and research for health marketers

Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.

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Four people walk in a line across a black-and-white checkered path against a dotted background, evoking the strategy of competitor wargaming. The path’s last squares are highlighted in red as the final person steps forward.

Why Being Surprised by Competitors Is the Most Expensive Mistake You Can Make

  • Discover how competitor wargaming helps health care companies anticipate market moves, map vulnerabilities, and develop proactive strategies.
A woman walks confidently past a large, shattered black wagon wheel with pieces flying, set against a bold red background—symbolizing the dynamic energy of a MedTech product pre-launch.

The Real, True, #1 Cause of A Failed Launch Is…

  • Identifying and solving unique problems you can uniquely own.
A person holding a red broken heart puzzle piece, with two hands reaching toward it, set against a red background with black heartbeat lines—symbolizing the impact of cardiovascular disease in women.

It’s Different for Women

Cardiovascular disease in women is a MedTech market opportunity.
  • Cardiovascular disease in women is a MedTech market opportunity.
Two people in lab coats stand side by side with their arms crossed, their heads replaced by black speech bubbles—symbolizing the vital role of pharma marketing. The background is split horizontally: red on top and white on the bottom.

4 Reasons to Invest in KOL Marketing

Why market-shaping gives brands a competitive edge
  • 4 ways KOLs pave the way for your launch
Two hands emerge from holes in a red surface, holding binoculars. In the background, vertical bars of varying heights form a grayscale pattern—a striking visual for themes like market shaping or sales optimization in healthcare marketing.

Hospital Data Explorer

A tool for marketers to uncover hospital trends
  • What’s trending in hospitals? Explore the data