Insights and research for health marketers

Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.

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Be Honest: Are You an Innovator or Imitator?

How to know if you're leading or following in MedTech
  • Innovator or imitator, here’s your path forward
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Why Your Product Launch Needs a Pre-Launch Campaign

Build momentum before your product hits the market
  • How to drive demand long before launch
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What Really Drives Adoption for New MedTech?

Uncover the true drivers of new MedTech adoption
  • Why do HCPs adopt new tech? You may be surprised.
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Developing a New Product? First, Develop Your Value Prop

Why value props fail when built too late
  • Was your product designed for… no one?
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Do You Still Rely on Sales Reps for Sales?

How omnichannel drives better MedTech marketing outcome
  • Why sales reps are not enough