A stylized collage illustrates a hand holding a chess piece toward a toppled black king, with red geometric shapes in the background—symbolizing decisive moves in healthcare branding strategies.

Brand Strategy

Be inspiring and distinct

Healthcare innovators fail because they don’t create meaningful change, or they cannot defend the change they created.

Health brands must create meaningful change while standing out. Success depends on both. Inspire change, then own it.

OUR approach TO brand strategy

1

What is the situation?

We help your team discover and align on the unique market dynamics affecting your customers and your brand.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.
2

HOW DO WE WIN?

Based on your unique situation, we provide strategic options that allow you to choose the best path forward for your brand.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.

3

What do we say?

We’ll use your brand strategy as a north star in to distinctive messaging designed to reinforce the value that only you bring to the table.

A minimalist triangle, perfect for medtech marketing, is divided vertically: light pink left, light gray right, with a small black rectangular notch at its base. The background is sleek black.
4

How do we execute?

We help you bring your brand to life, both in big ways and in the everyday, ranging from campaigns to audience experiences.

Simple illustration of a tent with a black entrance, the left side shaded pink and the right side shaded gray, set against a black background—perfect for conveying bold brand strategy or medtech marketing concepts.

view more case studies

A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Souvenaid Header
Souvenaid

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tools for healthcare’s game changers

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