A grayscale human brain and a hand pointing at it emerge from a black oval on a red, dotted background with a crumpled paper texture, symbolizing innovative healthcare branding strategies.

Market Shaping

Build a future only you can own

It’s easy to be caught in the trap of just keeping up. But if you’re looking around to see what everyone else is doing, you’ve already lost the game.

Market shaping means putting yourself in the driver’s seat of your category. Whether disrupting or defending, you have the power to shape how customers make decisions.

Our approach to market shaping

1

What is the situation?

We identify the now and future needs of your customer while also seeking to understand where your competitors will go next.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.
2

HOW DO WE WIN?

We help clients develop a long-term vision for the category that answers the question, “What future can only we own?”

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.

3

What do we say?

Working backward, we map out each phase to reach your new long-term vision and develop the right messages for every move forward.

A minimalist triangle, perfect for medtech marketing, is divided vertically: light pink left, light gray right, with a small black rectangular notch at its base. The background is sleek black.
4

How do we execute?

We help you reshape the market with research, thought leadership, creative, and customer conversations.

Simple illustration of a tent with a black entrance, the left side shaded pink and the right side shaded gray, set against a black background—perfect for conveying bold brand strategy or medtech marketing concepts.

view more case studies

A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Souvenaid Header
Souvenaid

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tools for healthcare’s game changers

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