A net tries to catch falling US dollar bills against a background split horizontally, with white on top and red on the bottom—symbolizing the challenges of effective healthcare brand strategy.

Sales Optimization

Make what works work harder

Sales teams are the biggest investment for most healthcare innovators, but so often are the least optimized.

Selling complex products into complex organizations requires ingenuity and determination. We help you learn from your best salespeople what’s working and what’s not—to help mold the entire organization.

our approach to SALES OPTIMIZATION

1

What is the situation?

We help your team understand where and why sales teams are winning and where there is room to improve.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.
2

HOW DO WE WIN?

Based on what’s working, we’ll identify options to train up other parts of the sales force to make best practice the preferred practice.

A triangle divided vertically into two equal halves: the left half is orange, the right half is gray. At the bottom center, there is a small rectangular notch—a bold symbol often used in healthcare marketing and brand strategy.

3

What do we say?

We’ll find the messages that matter most to each audience and communicate directly to those tailored needs.

A minimalist triangle, perfect for medtech marketing, is divided vertically: light pink left, light gray right, with a small black rectangular notch at its base. The background is sleek black.
4

How do we execute?

After we create a message map, we’ll develop the specific assets and tools to meet the needs of each stakeholder.

Simple illustration of a tent with a black entrance, the left side shaded pink and the right side shaded gray, set against a black background—perfect for conveying bold brand strategy or medtech marketing concepts.

view more case studies

A large crowd gathers at a GE HealthCare Cardiology Solutions booth during a convention, drawn by an engaging medtech marketing presentation under hanging banners in a spacious, well-lit exhibition hall.
GE Flyrcado
An older man wearing safety glasses and gloves uses a handheld grinder on a metal surface in an industrial workshop, with sparks flying from the tool—demonstrating precision and focus essential in fields like medtech marketing.
Joe Beretta Heart Foundation
A woman with one arm, wearing a black and gold leotard and a white skirt, dances gracefully with one arm raised in a softly lit studio, embodying the elegance and determination found in successful healthcare marketing.
Solventum
A ballerina in a flowing red and turquoise dress leaps gracefully against a blue background. Text reads: ELEVATED PERFORMANCE IN LENTICULE REMOVAL, SILK, and elita SMOOTH AS SILK—where medtech marketing meets artistry. Johnson & Johnson Vision logo appears above.
Johnson & Johnson
Souvenaid Header
Souvenaid

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tools for healthcare’s game changers

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