We inspire game changers.
Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.
“The real risk isn’t losing to competitors. It’s being surprised by them.” Most teams don’t lose because competitors are smarter. They lose because competitors move
“Most launches don’t fail in market. They fail quietly—months earlier.” The product’s solid. The deck’s ready. Sales is trained. Launch hits… and adoption stalls. Conversations
Florida breast cancer survivor shares crucial discovery about specialized breast centers offering same-day mammogram and ultrasound services for faster diagnosis.
Early-career cardiologist shares insights on preventive cardiac care, patient education challenges, and emerging technologies in urban academic practice.
Why market-shaping gives brands a competitive edge
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