
Why Being Surprised by Competitors Is the Most Expensive Mistake You Can Make
“The real risk isn’t losing to competitors. It’s being surprised by them.” Most teams don’t lose because competitors are smarter. They lose because competitors move
Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.

“The real risk isn’t losing to competitors. It’s being surprised by them.” Most teams don’t lose because competitors are smarter. They lose because competitors move

Early-career cardiologist shares insights on preventive cardiac care, patient education challenges, and emerging technologies in urban academic practice.

Rural cardiologist with 20 years experience shares insights on patient compliance challenges, insurance barriers, and providing heart care in low-resource settings.

Cardiovascular disease in women is a MedTech market opportunity.

How to know if you’re leading or following in MedTech

Build momentum before your product hits the market
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