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Research, perspectives, and tools for health marketers. Listen to your customers and explore new ways to make your difference matter.
“The real risk isn’t losing to competitors. It’s being surprised by them.” Most teams don’t lose because competitors are smarter. They lose because competitors move
“Most launches don’t fail in market. They fail quietly—months earlier.” The product’s solid. The deck’s ready. Sales is trained. Launch hits… and adoption stalls. Conversations
Cardiovascular disease in women is a MedTech market opportunity.
Why market-shaping gives brands a competitive edge
How to know if you’re leading or following in MedTech
Build momentum before your product hits the market
Uncover the true drivers of new MedTech adoption
Why value props fail when built too late
How omnichannel drives better MedTech marketing outcome
Clarify your sales journey with a strategic map
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